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Experienced broadcaster Berla Mundi has observed that Ghanaian artists do not have vibrant bigger formidable fanbases and that is affecting their personal branding and appeal.
Her observation comes on the back of the visit by Big Brother Nigeria housemate Erica Ngozi Nlewedim to Ghana two days ago where she was welcomed at the Airport like a Queen while her fans were in mad attendance.
Erica subsequently had a radio and television interview on General Media’s platforms after her arrival to the country was televised on TV3.
It did not just end there. When Erica who describes herself as the Star Girl was hosted by Berla Mundi and Giovanni Caleb on TV3 last night, her fans trooped in to have a glimpse of the beautiful former Nigeria Beauty Queen. These fans who call themselves “The Elites” did not spare a chance to get up close and personal with Erica.
This show of pure love and affection by Ghanaians towards Erica, a disqualified 2020 BBNiaja Housemate has given Berla Mundi a lot to think about. She can not understand how even Erica has a strong fanbase in Ghana while there are local artists who are still very much unknown.
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— #TV3GH (@tv3_ghana) January 22, 2021